PR & MEDIA RELATIONS

I can help you and your company to place your message on the media. I have a wide network of connections in the Italian and UK media landscape that allows me to reach out to many outlets. I can help you identifying your targeted media and drafting a press release that will catch journalists attention and ultimately get you featured on the media. 

I can also provide support dealing with journalist requests, dealing with media crises and organize events to attract media coverage. 

 

content strategy

Content marketing is one of the most effective online marketing techniques. Developing creative ideas to create content is not always a simple task. Thanks to my yearly experience and my creative input I can help you creating content that engage, sell and serve both for B2B and B2C. Finally I can draft a content calendar which can be deployed on multi channels such as social media, blogs, video, radio, media and newsletter.

 

Digital Marketing Strategy

A digital marketing strategy includes content, social media, newsletter and paid media. I can help you drafting a strategy that engages with your specific target audience and ultimately increases sales, brand awareness and perception.

 

Social Media

Thanks to my extensive experience creating content and strategy for social media, I can help you engaging with your audience to increase retention, acquisition and online customer service.

 

events

I can coordinate your event marketing strategy by recommending the most relevant events you and your team should attend or sponsor in order maximize visibility and position your brand as an authority in your industry. Furthermore I can also help you organizing your events by setting up the correct venue, finding relevant speakers and engage with the correct audience. 

I'm also an experienced speaker both in English and Italian. I've spoken at conference focusing on Social Media, Crowdfunding, Big Data and Entrepreneurship. 

 

translation and localization 

I can translate any kind of content from English to Italian and vice versa to penetrate into new markets and extend your reach.

 

Business Strategy

I've lived in the UK for the past 5 years while I was also dealing with the Italian Market. My in depth knowledge of both markets can help you drafting your commercial and marketing strategy and connecting you with relevant business leaders and customers. 

 

Client Relations

I've dealt with clients of all sorts for many years for brands such as Sainsbury's and GlobalWebIndex. I'm bi-lingual English and Italian, this allows me to engage with clients from both countries and help you negotiating partnership and deals.

 

community management

I have been in charge of all communities for iStarter, a startup incubator based in London. This means dealing with 16 startups and over 60 investors. I can therefore help you to engage with your communities both online and offline.